I am very sure that if you have been marketing online you may have heard about Mass
Control. This is jargon that the creator Frank Kern uses to describe his latest
techniques to launch a product.
I am sure that if you have been in the internet marketing niche you would have
received many launch emails about Mass Control. I even removed myself from some
lists because I got so agitated. I certainly was not prepared the high price of the
course which I think was in the thousands of dollars.
However, after the launch took place I was searching in Google and I came across
the blog. I watched the free video and was reasonably impressed. Basically, he
created the video to show people how to build a list. This was because Mass Control
was a technique to launch a product to a list and some people would have not bought
it because they did not have any opt in lists. Using the video he was able to
remove a major obstacle for some people that would not buy his product because they
did not have a list. This was a really interesting point as you could increase the
number of your qualified buyers by removing the obstacles to them purchasing your
product.