GeniusConnect allows you to put together criteria for targeted mailings by using GeniusConnect's filter capabilities. The delivery, tracking and statistics will then be handled by Swiftpage?s solution.

The integration of Swiftpage into GeniusConnect includes the following features:

Every SQL table or view linked to an Outlook /Exchange Folder, can be used to prepare a mailing list. This can be any type of folder, not only Contacts folders.
Users can enter search parameters to make sub-selections to better define a target audience.
User can dynamically map table/view columns to mailing columns.
GeniusConnect will then create and send the list to the Swiftpage server.

Swiftpage is the first integrated email marketing solution that gives you instant open and click reports about your campaigns.
Swiftpage is a full service, hosted email marketing solution that is fully integrated into Microsoft Outlook and GeniusConnect.
Never leave your existing email application and send to your contacts without the worry of send limit restrictions.

GeniusConnect supports the following Folder types:

Microsoft Outlook 2002/2003/2007/2010
-Calendar
-Contact
-Mail
-Task
-Journal
-Note

Microsoft Outlook 2000
-Contact

Technology
GeniusConnect is an Outlook Add-On and becomes an integral part of Outlook after installation.
GeniusConnect adds a new toolbar to Microsoft Outlook with buttons specific for synchronizing data and configuring GeniusConnect.