The seduction community is a loose-knit subculture of men who strive for better sexual and romantic success with women through self-improvement and a greater understanding of social psychology. It exists largely through Internet forums and groups, as well as over a hundred local clubs. Supporters refer to the subculture simply as the community and often call themselves pickup artists.

Supporters typically believe that the conventional dating advice for men is fatally flawed. For example, they reject the notion that men should attempt to woo women by spending money on them (e.g. buying drinks, presents, jewelry), calling it supplication. They also discourage flattery. They believe that physical looks are less important to women in selection of a partner than they are to men, as evidenced by top gurus who rated poorly with their looks on a Hot or Not style of website.

Most active members of the seduction community work on their game (seduction skills) by improving their confidence and self-esteem (termed inner game), their social skills and understanding of female psychology (outer game) and their physical appearance (physical fitness, fashion sense, grooming). One's game is refined through regular practice, with the belief that the abilities needed to interact with women can be learned.