Google Analytics Mobile allows you to access your site's Google Analytics data directly from your Windows Mobile (newly rebranded as Windows Phone) device in a native way that takes full advantage of your device's advanced capabilities. Now you can look for trends in your site's traffic on your schedule, whenever you want - on a train or while waiting in line. Google Analytics Mobile securely connects directly to the Google Analytics servers and displays the data in either an easy to read, organized data table or a visually stunning chart or graph. The application comes with a number of standard reports. You can also easily add your own reports using any data that is in your Google Analytics account.