why has, this MLM book struck such a cord with so many people? Largely because so many in the industry who really want success fail miserably. For the lack of a better term, this book shows why there is such a high failure rate. To a large extent, their failure is a results of being taught antiquated sales and marketing techniques by people who really have no experience in those fields at all, or so the 7 Great Lies claims. The book goes into some detail about how a true business and franchise model approach works the best, along with actual target marketing. Meaning actually looking and talking with people who have expressed an interest already. The 7 Great Lies Of Network Marketing claims that incorporating true marketing will drastically improve your chances of success. Additionally The 7 Great Lies of Network Marketing talks about actually generating targeted leads, and introducing them to your marketing funnel, and incorporating various means of monetizing those leads, and not just relying solely upon your MLM opportunity for money. So, is this book a scam, or is it the real deal? Absolutely an awesome book and well worth your time reading. It will go down as a classic in MLM literature and should be required reading for those entering the network marketing industry.